Specialization

Entrepreneurship and Family Business

Many young business graduates aspire to be entrepreneurs, or run their family businesses. Starting a new business or taking over the running of a family business is a big challenge. For a business to succeed in increasingly complex environments and fast-changing times, entrepreneurs and family business owners need to understand the intricacies of running a business well. The electives of the Entrepreneurship and Family Business specialization provide you with a solid foundation to face these challenges. You will learn various aspects of business management including finance, accounting, marketing, economics, law and also the fundamentals of entrepreneurship and family business, how to finance and grow the business in an increasingly globalised environment, and the issues relating to family business management and governance.

 

International Business

In a globalised world, businesses need to compete in the international arena. In order to succeed, companies are looking for graduates with not only knowledge and experience in the core business functions, but also those who understand the dynamics of cross-cultural business management. The modules in the International Business specialization equip you with knowledge and skills in international finance, international marketing, international human resource management, how to manage the challenges of cross-cultural interactions, global entrepreneurship, and international relations, so that you will become more equipped to add value to globalised companies and businesses.

 

Finance

All companies need to raise money and capital, plan and manage financial resources and analyse their financial health. The modules of the Finance specialization is suitable for students who want to pursue a career in the financial sector, or manage the financial resources of companies or family businesses. In the program, you will learn the foundations of business management and be equipped with knowledge and skills in core business areas like management, marketing, accounting, IT, law and negotiations. In addition, financial concepts are introduced through a variety of courses including financial management, financial statement analysis, corporate and international finance, portfolio management, equity securities, fixed income securities and financial derivatives.

 

Human Resource Management

Human resource is the vital lifeblood of a company. Successful companies have behind them, a team of people who are able work effectively together to drive and achieve the vision of management. The human resource function is now undergoing major transformation due to changing business and organizational needs. The modules of the Human Resource Management specialization equip the students of important human resource concepts and practices in the areas of organization development and design, recruitment and selection, talent development, ethics and corporate social responsibility, strategic and change management, and international human resource management.

 

Marketing

Companies face an increasingly dynamic marketplace, with intense domestic competition, but also global competition. Technological changes and changing social trends have impacted the needs and wants of consumers. To stay competitive, companies need to know how to meet the changing needs and wants of consumers. The modules of the Marketing specialization help students to understand how to implement customer-driven marketing strategies. Students are also introduced to a variety of marketing concepts through modules like consumer behaviour, integrated marketing communications, international brand management, services marketing, international marketing and marketing research.

 

Retail Management

Retail is a multi-million dollar industry in many countries. There is a plethora of goods and services available to consumers through bricks and mortar and online retailers. Students who are interested in working in the retail industry, or in running retail business will benefit from taking the Retail Management specialization. The program equips students with core business areas that are necessary to understand how retail businesses are run. Students are introduced to a variety of retail management concepts through modules like retail management, global supply chain management, visual merchandising, merchandise management, retail operations and technology, location strategy and international retailing.