Program Overview

Singapore Institute of Management Global Education (SIM GE) and Universitas Pelita Harapan (UPH) Business School is offering a Bachelor of Business Administration degree in Surabaya.


The degree, designed by SIM GE and conferred by UPH provides students with a choice of six specializations to choose from :

1. Bachelor of Business Administration (Entrepreneurship and Family Business)

2. Bachelor of Business Administration (International Business)

3. Bachelor of Business Administration (Finance)

4. Bachelor of Business Administration (Human Resource Management)

5. Bachelor of Business Administration (Marketing)

6. Bachelor of Business Administration (Retail Management)


Unique Features

The programs have been designed with YOU in mind, to give you an edge over your peers as you will be job ready and an asset to any employer or even in your family business, able to contribute immediately to the growth of your organization!



Compulsory modules – You will have a strong foundation and understanding of all the business functions through your compulsory modules, before you proceed to the specialization modules in the second year.

EnglishAfraid that you may not be able to cope with a 100% English program? Don’t worry. You will have English proficiency courses that gear you to higher and higher levels of proficiency in reading, speaking, listening and writing, with a lot of chance to practice what you have learnt.

Soft skills – want to be able to confidently communicate and present your ideas in the workplace, and be an effective leader of teams? You will be equipped with these skills in the program.


International focus

Faculty – We bring you the best international instructors, and together with the local team, they will engage you in the class with a multitude of teaching methods. Instead of just theory in class, there will be case studies, group discussion, activities, site visits, even guest speakers etc – all designed to bring you up to date on the latest in your field of specialization!

Overseas Exposure – Excited to explore other countries? Students are given a chance to go on a Business Study Mission overseas to learn the intricacies of doing business. Don’t you wish to study a term abroad? There are options to do that in UPH Karawaci, Singapore or other international cities.

Full English Program – English is an international language for business. Unlike other institutes which require you to achieve a certain level of English proficiency on admission, we will train you over the trimesters as you progress in your studies.


Industry relevance

Job Readiness - You will be job ready by the time you graduate. Aside from learning from your instructors on the latest business practices, you will undergo an industrial attachment for one trimester and work in a company. You will also work on an applied research project that solves real business problems.


Character development

Serving society - We believe that just as we have benefited from the work of many others, giving back to society through community service is an essential part of the program.