05 December 2015
SIM GE-UPH Business Plan Competition 2015
SIM GE-UPH Business School

SIM GE-UPH Business School hosted its second annual Business Plan Competition on 5 December 2015. The competition is aimed at encouraging entrepreneurship and harnessing the spirit of innovation. This year's competition saw 57 entries in total, of which 29 teams made it to the qualifying round.


The competition was honoured by a panel of distinguished judges - Mr Anand Govindaluri (Managing Director & CEO, Govind Capital Singapore), Ms Lim Mei Mei (Director, Business & Marketing Relations and Special Projects, SIM GE) and Ms Mariette Widhi Kurniati (Director, PT Farindo Jaya Sejahtera).


Team Dolce Vita Salon emerged Champions by putting through a well-thought plan, exhibiting exuberance, confidence and cohesiveness as a team, while facing up to the challenging questions posed by the panel judges. Their business idea showcased the convenience of having a variety of quality salon services such as manicure, waxing, makeup and hairdo offered via a mobile mode.


Team Once Upon a Time clinched the First Runner Up position, with their enthusiastic and entertaining story-telling business idea and vibrant presentation.Their concept focused on the feasibility of making story-telling come alive through the infusion of arts (dance, music and props).

Team Bubu Innovating Organics was the Second Runner-Up and advocated the importance of organic foods in nutrition. This was demonstrated through their innovative and customer-oriented business idea of selling organic tacos made from cassava. Taste sampling of the product prototype was provided to the judges and audience, topped with a serving of organic lime juice.
the champion of bpc 2015

(L-R: Ms Mariette Widhi Kurniati, Ms Lim Mei Mei, Champion team - Dolce Vita Salon (Kathleen Viana, Bonita Kale, Xena Mellisa), Mr Anand Govindaluri, Mr Ronald Suryaputra))

Prizes awarded:

1. SGD $50,000 worth of scholarships

2. 4D3N trip to Singapore

3. Cash prize of SGD $1000

4. Medals & Trophies


first runner up bpc 2015

(L-R: First Runner-Up team - Once Upon a Time (Jasmine Carissa, Jessica Gianina & Vianyta Nathanielle Benedict) and Ms Lim Mei Mei)

Prizes awarded:

1. Cash prize of SGD $200

2. Medals & Trophies


(L-R: Ms Lulu Setiawati and the Second Runner-Up team - Bubu Innovating Organics (Samuel Giuseppe, Felicia Maria, Ryan Davis & Evelines))

Prizes awarded:

1. Cash prize of SGD $100

2. Medals & Trophies